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Monday
Feb182013

Broadcasting Local on the Chuckanut Radio Hour

Shop local meets broadcast local. In the still center of that spinning wheel of digital retail chaos--e-mails, Tweets, Facebook updates, blog posts, Instagram pics--that is the contemporary bookseller's daily round of local outreach tasks, there's a certain comfort to be drawn from noting the success of an old-fashioned radio variety program created and hosted by Chuck and Dee Robinson, owners of Village Books, Bellingham, Wash.

January marked the sixth anniversary of the Chuckanut Radio Hour. Taped before a live audience, the show generally features a guest author; what I've seen described as "some groaner jokes" by Chuck, Dee and announcer Rich Donelly; and an episode of "The Bellingham Bean" serial radio comedy. There is also live music, a new essay by Cascadia Weekly columnist Alan Rhodes, poetry by house poet Kevin Murphy and other bookish treats.

"The show is now broadcast on three low-power community radio stations," said Chuck. "KMRE is the one here in Bellingham and reaches the largest audience. The station can be streamed at any time, but we don't do the show live. CRH plays on the station every Saturday evening at 6 p.m. and every Sunday at 9 p.m. The shows play in rotation. We don't even know which show will play." With two other small stations in the area now featuring the program as well, "I guess that means we're syndicated," he quipped.   

When Chuck was approached in 2007 about doing some sort of radio program, he drew inspiration and format ideas from Thacker Mountain Radio (Square Books, Oxford, Miss.) and Garrison Keillor's Prairie Home Companion.

"I think part of the appeal is the reflection of a time we remember as simpler--whether it actually was or not (memory does strange things)," he observed. "Though folks my age--I just became a Medicare baby in November--were on the tail end of old-time radio, early television (Ed Sullivan, the Tonight Show, etc.) was really old-time radio on TV. So I think for a lot of us there's a bit of nostalgia involved. Some of us really do like corny jokes."

Since Village Books is also committed to outreach through social networking, Chuck considers CRH to be both a complement and a counterpoint to those efforts: "Our audience for the show, depending of course on what author is featured, trends slightly older than our general audience. To the extent that most of these folks don't likely spend much time on Twitter, the show is likely a counterpoint to what they see others doing. And, to those who do Tweet and Facebook, this might be providing a respite. We do use social media to promote the show and we often have comments, especially on Facebook, about particular shows."

Division of labor while maintaining consistency in a bookstore's "voice" is the eternal challenge for booksellers everywhere, but Chuck noted that Village Books has managed to bridge the outreach gaps well: "We have one person who manages our social media. Lindsey McGuirk is pretty attuned to the philosophy of the store and also seems to have a great understanding of the 'conversational' nature of social media and how it can be used to build relationships. She does a great job of balancing marketing, with providing interesting general information, to having conversations with folks and asking questions. Other staff members have their own blogs and often guest blog on our site."

Who attends CRH performances? While the live audience tends to be in the 45-50 age range, Chuck said that can change depending upon the guest author for a particular show: "T.C. Boyle drew a bit younger audience, as did Cheryl Strayed, but I think for the most part that the radio hour format appeals more to an older audience. We are, however, about to test that notion as we move the show to an auditorium at Whatcom Community College in March. We'll be integrating some faculty, staff and students into the programming, and in our partnership agreement, they'll be able to attend for free."

He noted that one of the more surprising revelations about the show's audience occurs whenever he asks how many are seeing CRH for the first time and a considerable number of hands go up. "We thought after 60-plus shows we would have tapped the local audience, but apparently not."

Happy anniversary, CRH. As Chuck summed it up so well in a recent blog post, "Whoda thunk it? Six years and the Chuckanut Radio Hour is still going strong."--Published by Shelf Awareness, issue #1929.

Monday
Feb112013

'Dancing in the Bookstore' on Valentine's Day

People fall in love with books. People fall in love with bookstores. People fall in love with other people in bookstores. People even fall in love with booksellers.

"With Valentine's Day around the corner, this is the question that is naturally on every book lover's mind: When I go into my local bookstore, am I allowed to start flirting with the staff?" Sarah Rettger wrote on her blog Archimedes Forgets. Her entertaining reply included this pointed summary: "Short version: Of course!... Longer version: As long as you're not stupid about it."

When I consider Valentine's Day, which is even now circling to land with its stubby Cupid wings, I can't help but think of books. It's just my nature. I love books. I love bookstores. I even fell in love with my wife in a bookstore. For the record, she was also a bookseller at the time.

Forget greeting cards and roses and candy (Well, don't forget them. Booksellers love sideline sales, too). Giving the right books as gifts may be the real key to long-term commitment between readers. And Valentine's Day can turn even the most cynical bookseller into a relationship counselor, especially for those last minute "oh no I almost forgot" shoppers.

During the past week, I've been monitoring bookstore love notes in the form of e-newsletters. Here's just a tiny sampling of the indie love happening out there as the big day approaches:

Brookline Booksmith, Brookline, Mass.: "Folks, let's talk about something serious for a minute. I'm going to get right to it. In order for you to give flowers to your sweetie on Valentine's Day.... you first have to kill the flowers. Sever them in the prime of their brief, radiant life. Or worse, hire some mercenary floral assassin to do the dirty work for you. What sort of monster have you become? You'll never be able to wash their chlorophyll off your hands. Need an alternative to veg-icide? Why not save the roses and give your loved one the gift of reading?"

Common Good Books, St. Paul, Minn.:

Dear Reader,
How do we love thee? Let us count the ways:
1. Inspired Events!
2. Celebrated Books!
3. Chocolate!
Alright, look, so I can't promise you chocolate. But the coffee shop's next door.


Greenlight Bookstore, Brooklyn, N.Y.: "We're not doing any official Valentine's Day events at Greenlight this year--but in a way, every event is our way of saying we love you. This month we've got electrifying poetry, moving and original fiction, vegan cookery (with tasty samples!), top drawer comedy and a celebration of Black History Month. What's not to love?"

Titcomb's Bookshop, East Sandwich, Mass.: "Do you remember the first book you read that made you fall in love with reading? The one that whisked you away to a foreign land or time, made you swoon, had you laughing or crying out loud, or changed your opinion.... The instant someone recommends a book that falls outside your comfort zone, and you accept the challenge to read it, that is when you know you have fallen in love with books. We invite you to share your love story with books on our Facebook page. How did your story begin? Maybe you can inspire others to fall in love with a book!"

I'd already decided to write about Valentine's Day when a package arrived from BooksActually, an indie bookstore I love (though, regrettably, have never visited) in Singapore. I wrote about this wonderful bookshop some time ago and have remained in contact.

Occasionally, BooksActually sends me recent titles published by their Math Paper Press. These books, currently not distributed in the U.S., are beautifully designed and have opened up a new literary world to me as a reader. The latest gift box included Transparent Strangers by Loh Guan Liang, whose poem "Dancing in the Bookstore" ends with the following lines, which seem to perfectly complement a holiday celebrating love and--for all of us--the irresistible, seductive power of words:

How this gathering has become
a communal feasting of glances, books
changing hands, magazines flipping,
jumping, exchanging partners
as they twirl us round the shelves.
Take this waltz, this everyday waltz
with its narrow waist in your hand.

Happy Valentine's Day, book people.--Published by Shelf Awareness, issue #1924.

Sunday
Feb032013

Seen Any Good Books on TV Lately?

Have you seen any good books on television lately? I know. Books are on TV all the time as adaptations, serializations or, in the eyes of many viewers, ruinations. If golf is a good walk spoiled, then TV shows swiped from the printed page can often be a good read spoiled.

There is, however, a network where books do not go to die. Every weekend, C-SPAN 2's Book TV dedicates 48 hours of programming to author interviews, panel discussions, book fairs, book signings, author readings and bookstore tours around the U.S. It may be as close as the book world can, or would want to, get to reality TV.

On Wednesdays, part of my job is to scroll through Book TV's upcoming schedule, compiling a list of programs that might be of interest to Shelf Awareness readers. And every Thursday morning, we feature a "This Weekend on Book TV" section. Imagine that: a network where books matter. Even as I wrote this column yesterday, Gen. Stanley McChrystal (Ret.) was being interviewed live at the Free Library of Philadelphia about My Share of the Task: A Memoir.

C-SPAN and the book world have a long and mutually beneficial relationship. That iconic C-SPAN bus gets one of the best parking spots in New York City every year, inside the Javits Center near the entrance to BookExpo America. I pass by several times each day (and have the tote bags to prove it). I also watch Book TV programming regularly, and am particularly fond, for obvious reasons, of the featured bookstore events, like Saturday's visit to Santa Fe, N.Mex., where a stop at Collected Works Bookstore is on the itinerary.

It's always fun to get a "behind the scenes," or at least on the scene, peek at some great indie bookstores nationwide. Popular Book TV venues include Politics & Prose, Washington, D.C. (home field advantage); Changing Hands Bookstore, Tempe Ariz.; Harvard Book Store, Cambridge, Mass.; and Tattered Cover Book Store, Denver, Colo., but dozens of indies regularly get their moments on camera.

One thing I've noticed is that both C-SPAN and the indies have become more media sophisticated over the years, compared to early efforts during the 1990s when the bookshop where I worked would sometimes be a site for filming events. Production values were a bit shakier then, and the cameras tended to roll longer before and after a reading than perhaps was wise.

At the first C-SPAN event we hosted, for example, the last thing viewers saw was one of my fellow booksellers and her son making their exit from the back row by trying to sneak under the camera. Unfortunately, they tripped over each other instead, adding an unintended action sequence to the otherwise civilized episode.

Book TV is in a way the second-generation effort for the network, since C-SPAN's book genealogy really began with Booknotes, which ran from 1989 to 2004 and was hosted by the network's founder and CEO Brian Lamb, whose dry but direct interview style I found absolutely irresistible. Watching Lamb was like seeing a book version of Dragnet. His "just the facts, ma'am" style seemed to go against everything television stood for, and yet it worked precisely as he intended, keeping the spotlight on the writer being interviewed.

Mark Edmundson, author of Why Read, was the guest for the final episode of Booknotes. Inevitably, Lamb's first question was: "Why read?" He never shied away from asking for seemingly obvious information--the kind of clarification most of us wouldn't dare admit we didn't already know--as shown in this rapid fire sequence:

How often do you read something that you totally disagree with?
Give us an example.
What's a nihilist?
Where's that term come from?

On C-SPAN, reading and television find common ground. Consider the question Lamb asked Shelby Foote in 2001: "What is it about the written word that's either attractive to people or separates it from television?"

Foote's reply: "I really think that the written word is what defines us as superior creatures to all the other creatures on earth. Man is characterized by a number of things. One of them is he's the only animal that knows he's going to die some day. And knowing that, he also has an obligation to make the most of whatever time he has. And making the most of it is enormously assisted by reading, by learning about the world." Now that's great book TV.--Published by Shelf Awareness, issue #1919.

Sunday
Jan272013

I'm Worried About My Desk

My desk is too neat. I've seen many other book trade people's desks over the years. Most glory in an organized--"I know where to find what I need"--chaos of paper, ARCs, mail (opened, half-opened and unopened) and other necessary detritus, ranging from science project coffee mugs to inkless pens.

But my desk? Barren.

I'm certainly not lacking for material to correct the situation. There's a large room downstairs, furnished with packed bookshelves, and the volume of incoming ARCs and comp copies never slackens. My desktop, however, remains unnervingly pristine.

Whether you're a bookseller, writer or publisher, you probably log a majority of your workday in Deskland. Even frontline booksellers, who spend hours on their feet, are also tied umbilically to sales floor information desks or POS counters (which are really just high desks cluttered with impulse-buy items).

One of Garrison Keillor's writing desks used to be on the sales floor at the old Cathedral Hill location of Common Good Books, St. Paul, Minn. And when he led a media tour of the new store last year, Keillor said: "I don't know where I'll hang out--I'll need a desk."

In Christopher Morley's The Haunted Bookshop, proprietor Roger Mifflin is introduced sitting "tilted back in a swivel chair, in a corner which seemed the nerve center of the establishment. The large pigeon-holed desk in front of him was piled high with volumes of all sorts, with tins of tobacco and newspaper clippings and letters. An antiquated typewriter, looking something like a harpsichord, was half-buried in sheets of manuscript."

Desks matter.

That's why I'm worried about my desk. I consulted an expert on the subject for perspective. Valerie Kohler owns Blue Willow Bookshop, Houston, Tex., and her store blog's name is More Letters from the Messy Desk.

"My messy desk probably looks like most," she observed. "Our backroom is only 200 square feet and that includes the tiny restroom. Most people can't believe that we have three computers back here and at any time four-plus people might be working here. So there is no privacy and lots of interruptions. But we remain friends. My desk is vintage 1970s, which means it's not ergonomically correct and the drawers except for the one file drawer are pretty useless."

As of yesterday morning, she said her desk's inventory included:

  • A few ARCs that I really want to read
  • Two applications from some very qualified people whom I don't have room for
  • At least 12 catalogues dropped off by reps that haven't made it to the catalogue shelf (Thanks to Edelweiss, I can keep this one tidy.)
  • My lunch bag
  • Some pretty Blue Willow pottery that a book club gave me. What am I going to do with it?
  • Gobs of scratch paper
  • A small Rolodex (Again, thanks to computers, I don't need two big ones like I used to have.)
  • Lotion
  • About six inches of paper that I need to deal with, including a Kobo order, a co-op clarification, notes from our World Book Night Committee meeting and a cool idea I printed from a tweet for our summer reading challenge.
  • My paper calendar, which is my life support
  • Two magnetic poetry boxes (???)
  • A broken mouse
  • Photos of my boys when they were young in swimming trunks with blue tongues; of my husband and I with lots of hair and no gray; and a great picture of my parents with me at the MPIBA show I attended.
  • My water bottle

 
Valerie called her desk "command central and I love it when I see the gray metal on the bottom. This is where I read e-mails, send the Messy Desk letter, take phone calls and I love every minute!"

Should I mess up my desk?

Research doesn't help. For every study that finds a "messy desk can actually lead people towards clearer thinking," there's another countering that "office clutter undermines productivity and motivation."

Earlier this week, I visited a museum showcasing items from a now-defunct marble company. It occurred to me that the old desk on display in a mock office looked as sparse as mine does now. And yet, that desk was much too weatherbeaten to have been so neat when it was in daily use during the first half of the 20th century.

I probably can't alter my ways, but I did just put an ARC on the desk. It's lying there now, bugging me. I want to shelve it, but I won't just yet. Every journey begins with a single step, they say, and perhaps every messy desk begins with a single, unshelved ARC.--Published by Shelf Awareness, issue #1914.

Sunday
Jan202013

Recommender-In-Chief

"Lesson: not to travel with so many books. I bought more yesterday, unable to resist the bookstores of San Francisco."--The Asian Journal of Thomas Merton

While the latest episode in this story occurred last Saturday at Battenkill Books, Cambridge, N.Y., it began almost 15 years ago, when I was a frontline bookseller answering the phone one day at the Northshire Bookstore, Manchester, Vt.

A man's voice asked if we carried any books by Thomas Merton and that question led, as bookseller conversations sometimes do, into a discussion of Merton's life and work. The caller, author Jon Katz, was researching a project that would eventually become Running to the Mountain: A Journey of Faith and Change (the paperback subtitle is "A Midlife Adventure"). The conversation has continued, off and on, for a long time now.

Jon Katz and Red on duty at Battenkill Books last Saturday.

Katz has written many books--Dancing Dogs is his latest--and eloquently chronicles his life in the country at BedlamFarm.com. When I learned he would be working at Battenkill Books for three hours every Saturday as the store's "Recommender-in-Chief," I had to stop by. We talked about old times and new. He handsold me John Banville's Ancient Light and Jonathan Tropper's One Last Thing Before I Go.

I wasn't the only one.

"I was very happy with my first day," Katz told me afterward. He had prepared for his shift by scanning the bookshop's inventory and "had a long list of books I had read and heard about." SInce then, the bookstore has continued to receive e-mails and Facebook messages "asking for recommendations apart from the Saturday hours." He invited Battenkill Books owner Connie Brooks to "just pass them on. Monday she e-mailed me that the orders were flying in, and I made e-mail recommendations for her. This is really worth doing."

Noting that Katz "is hugely supportive of the store, and that has let us be creative about ways we can work together," Brooks cited as an example his 2011 book Going Home: Finding Peace When Pets Die. When it was published, she was able to offer signed and personalized copies to customers: "This proved to be hugely popular, and we still take requests almost every day for signed, personalized copies of Jon's books. We ship them around the country, and even around the world."

Thus, when Katz suggested "serving as a 'book concierge,' or as we call him, 'Recommender-in-Chief,' " Brooks embraced the idea. "He knows how busy I am with the day-to-day running of the store, and this role allows him to share his love of reading. Jon's an avid reader: he's reading about a book per day--and he relishes what all booksellers do--matching up a person with a book he feels they will love. For us, it is a completely new way to involve an author with our store. We've had great feedback on it from customers both near and far."

Recalling his first day on the job, Katz said he "was touched mostly by people's need and eagerness--a starvation almost--to talk to a human about the books they might consider reading. I was aware of three kinds of visitors and callers. E-book readers were not prepared to order on the spot, some people only wanted paperbacks, others just wanted a recommendation for some topical hardcovers. I had to suss out who was who. When I did, it was exciting, chemical really: The Art Forger to a woman whose late husband was an art historian, Little Wolves to a woman born in Minnesota, The Stockholm Octavio to a lover of gentle historical mysteries. It was good that I was prepared, because I needed to be. There are so many people with a passion for books and they seemed so eager to talk with someone who shared the passion."

The Recommender-in-Chief concept "seems to grow and take on its own life," he observed. Noting the challenge booksellers face keeping up with the increasing volume of published titles, he added "it is imperative that this hole be filled while the country is wanting to buy local, as this is something nothing but a good independent bookstore can do and readers--like bookstore people--are struggling with so many choices and an overload of hyper-media."

Brooks agreed: "I hear all the time from folks around the country who have lost their local bookstore, so by proxy, we've become their 'local' store even if they are half way around the country. They gain a personal relationship with a store--real book recommendations and super service, and we gain a broader customer base that helps us to survive."

This is a story that doesn't end, but continues as it began, with conversations and connections, and with the enduring image of Thomas Merton, a mutual literary friend who was also "unable to resist the bookstores."--Published by Shelf Awareness, issue #1909.